User in the Loop·The Studio
You be the CEO

You bring the idea and the customers.
We build and run the entire business. You stay the CEO and majority owner. We co-found — and carry every bit of the machine behind you.

Infra we bring
$250k+
Your monthly bill
$0
To first prototype
1chat
You keep
50–70%+ chair
The deal
A co-founder with fifty years of infrastructure already built

Most people with a great idea die on the same rock: everything except the idea. The website, the payments, the books, the hosting, the analytics, the insurance — a year of work and a pile of money before the first customer ever shows up.

We already built all of it. So you skip straight to the part that matters: your idea, and the people who'll buy it. We handle the rest — as your co-founder, not your vendor.

Who does what
You bring two things. We bring everything else.

You bring

  • The idea — the thing only you can offer
  • The first customers — people who already trust you
  • The decisions — you're the CEO, it's your call

We bring

  • The whole build — your site, live in weeks
  • Payments, books, hosting, analytics, insurance
  • Lambert, your AI business partner, running it daily
  • Every bill — we carry the running cost, not you
What "we run the business" means
The enterprise back end — in plain English
Payment infrastructure
You get paid
Checkout, cards, payouts — set up and handled.
Accounting
Your books, done
Every sale tracked, nothing for you to reconcile.
Hosting + reliability
Always on
Your site stays up. That's our problem, not yours.
Analytics
You see what's working
Who's buying, what they love — in one dashboard.
Design Reactor
You approve with a thumbs up
Every design choice is yours — tap 👍 or 👎.
Business insurance
You're covered
The boring protection a real business needs.
How it works
From a chat to a running business

One short interview

You talk to Lambert for twenty minutes about your idea and who'd buy it. That's it — no forms, no jargon.

A free prototype

We build you a real, clickable version of your business. Free. You see it before you spend a dollar.

We build it for real

Once you're in, we stand up the whole thing — site, payments, books, all of it — and you approve every design decision.

You go get customers

Your site's live and running. You bring the people. We watch the numbers and keep the machine humming.

Three months in — we get married

Clear your running costs in the first three months and we formalize the partnership and go all in. If it's not working, we part as friends — no tangle to unwind.

The split
You keep the majority. And the chair.
YOU — majority owner + CEO
US — co-founder

You stay the majority owner and you run the show. Our share is what it costs to have a partner who builds the whole company and pays every bill until it's on its feet. We only win when you win — our return comes out of the profits, right alongside yours.

The honest part — Lambert insisted

What we won't pretend about

It's $1,000 to start

Not for us — it's how you show you're serious. It's credited back into your business, not our pocket.

You bring the customers

We build and run everything. Getting the first people through the door is your half of the deal. We won't pretend otherwise.

There's a three-month clock

Your business needs to cover its own running costs within three months. We'll tell you honestly how it's tracking the whole way.

It can't be a chatbot in a trench coat

If anyone could get this from ChatGPT, it's not a business. We'll find the part only you can offer — or tell you straight if there isn't one.

👩‍🎤

Meet Lambert, your business partner

Lambert runs your back end every day — your books, your checkout, your site — and keeps you in the loop in plain English. She's energetic, a little off-key, and completely straight with you about the things that matter.

"I almost sang about your idea, but I'll spare you. Here's the real thing: the candles aren't the business — you are. That's what we build around. Now the straight talk, no music…"
FunEnergeticStraight about moneyNever oversells

Bring us your idea.

Twenty minutes with Lambert. A free prototype. No pitch deck required.

Start with a conversation Free prototype · No cost until you say go