User in the Loop
SAVING AS WE GO · CLOSE ANYTIME, COME BACK RIGHT HERE
THE ROAD: ① THIS INTERVIEW → ② YOUR FREE PROTOTYPE → ③ YOU SAY GO → ④ WE BUILD IT REAL → ⑤ YOU'RE LIVE
STOP 01 OF 10
LAMBERT · YOUR INTERVIEWER

…

Your business, in a sentence.

What it is, and who it's for. Plain words beat polished ones.

Worth a pause: if the heart of the idea is "an AI does X," ask what part of it only you can offer — that's the part we can build a business on. If anyone could get it from a chatbot, so will your customers. [LIVE LAMBERT — the real build reads your sentence and responds to it]

Who else solves this today?

Name 2–3 places your customers go right now instead of you. "Nobody" is an answer — but it usually means we should look harder together.

When someone picks you over them — why?

Your unfair advantage. Pick what's closest, then say it in your own words.

Who's buying from you today — and where do they find you?

Instagram followers, a market stall, word of mouth at church — anything counts. This is the half of the deal you bring, so it's the question we care about most.

Pick 3–5 words that feel like your business.

These set the dials for everything visual. (I'll infer the rest and play it back at the end — no slider homework.)

Pick at least 3. (0 chosen)

Which of these feels like your voice in print?

Don't name fonts — just react. Each card is a real rendering.

Which of these tells your story?

AI-generated websites all feel the same. We build your site's personality starting with artwork that means something to you — the painting you pick seeds your palette, your edges, even your site's character. And your personal assistant will introduce themselves named for the artist you choose. Not "which is pretty" — which one feels like what your customers should feel? [REAL BUILD: art chosen FOR YOUR BUSINESS — medical ideas see medicine, legal ideas see justice — from an open-access museum library]

What should people see on your site?

Your business gets its own assistant. How should it talk?

Every studio business gets a dedicated AI partner (ours is named Lambert). Pick the greeting that sounds like your shop — this seeds its whole voice. [VOICE ENGRAM METHOD LANDS HERE WHEN THE DESIGN SESSION SHIPS IT]

Last one: what do you love, and what do you never want to be?

One or two sites, brands, or shops you admire — and one thing your business must never feel like.

YOUR BUSINESS BRIEF · READ BACK BY LAMBERT

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And here's the deal, plainly.

Next: we build you a real, clickable prototype from this brief — free, our investment. If you love it and say go, it's $1,000 once (credited into your business, or returned), we build the real thing carrying every bill, and you keep the majority and the CEO chair. The only test: within three months of going live, the business is cash-flow positive — earning enough to cover what it costs to run. That's a lower bar than it sounds, and we'll show you the exact numbers before you commit.

A human reads every brief. Greg or Pierce will personally reply within one business day — this is an underwriting conversation, not a signup funnel. [LIVE LAMBERT — names your edge, or honestly says it needs work]

Where should I send it?

A COPY OF YOUR BRIEF LANDS IN YOUR INBOX · GREG REPLIES WITHIN ONE BUSINESS DAY · NO LIST, NO SPAM

USER IN THE LOOP · THE STUDIO PRIVACY — WHAT HAPPENS TO YOUR ANSWERS