Bring the idea and the first customers. We co-found — and carry the entire back end: your site, payments, books, hosting, analytics, insurance, and an AI partner who runs it daily.
Most great ideas die on everything except the idea — the site, the payments, the books, a year of work before the first customer. We already built all of it.
Twenty minutes with Lambert about your idea and who'd buy it. No forms, no jargon.
We build a real, clickable version of your business. Free — you see it before you spend a dollar.
The whole thing — site, payments, books — and you approve every design decision.
Your site's live. You bring the people; we keep the machine humming.
Cover your costs in three months and we formalize the partnership and go all in.
Checkout, cards, payouts — set up and handled.
Every sale tracked, nothing to reconcile.
Your site stays up. Our problem, not yours.
Who's buying and what they love, in one dashboard.
Every choice is yours — tap 👍 or 👎.
The boring business protection you'd forget.
Placeholder quotes below — real words to be captured from Lauren, Geoff, and the next cohort.
I had the flowers and the following. They built the actual business around it — and I never once touched a spreadsheet.
They shipped tools my clients actually use, on infrastructure I could never have stood up alone. It runs while I practice law.
The prototype convinced me. Three months later it was covering its own costs and we made it official.
You stay the majority owner and run the show. Our share is what it costs to have a partner who builds the whole company and pays every bill until it's on its feet. We only win when you win — our return comes from the profits, right alongside yours.
Lambert insisted this go near the top, not the fine print.
Not for us — proof you're serious. Credited back into your business.
We build and run everything. The first customers are your half of the deal.
The business needs to cover its own costs within three months. We'll tell you honestly how it's tracking.
If anyone could get it from ChatGPT, it's not a business. We find the part only you can offer.
She keeps your books, your checkout, and your site humming, and tells you what's happening in plain English. Energetic, a little off-key, and completely straight with you about the things that matter.
Twenty minutes with Lambert. A free prototype. No pitch deck required.
Start with a conversation →