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First we learn the business — because we're about to run one with you.
The next four questions are the same ones we ask ourselves before we put our own money and months into a venture. Who else is out there tells us where you'll win. Your people tells us how fast. You're not filling in a form — you're watching us underwrite, and everything you say shapes what we build first.
“They asked harder questions than my bank did — and then built the thing the answers pointed to.”
Your business, in a sentence.
What it is, and who it's for. Plain words beat polished ones.
Who else solves this today?
Name 2–3 places your customers go right now instead of you. "Nobody" is an answer — but it usually means we should look harder together.
When someone picks you over them — why?
Your unfair advantage. Pick everything that's true, then say it in your own words.
Who's buying from you today — and where do they find you?
Instagram followers, a market stall, word of mouth at church — anything counts. This is the half of the deal you bring, so it's the question we care about most.
Now the fun part — your business gets a personality.
AI-generated websites all feel the same. Yours won't, and this act is why: your words set the register, real artwork you choose seeds your colors, edges, and character, and everything gets played back before we build a pixel. React with your gut — there are no wrong answers, and "none of these" is always allowed.
“I picked three words and a painting. The site they showed me two days later felt like it had always been mine.”
Pick 3–5 words that feel like your business.
These set the dials for everything visual. (I'll infer the rest and play it back at the end — no slider homework.)
Which of these feels like your voice in print?
Don't name fonts — just react. Each card is a real rendering.
Which of these tells your story?
Because you're building a business, I pulled art from that world. The painting you pick seeds your palette, your edges, even your site's character — and your personal assistant will introduce themselves named for the artist you choose. Not "which is pretty" — which one feels like what your customers should feel? [MOCKUP STOCKS 4 DOMAINS — REAL BUILD SEARCHES AN OPEN-ACCESS MUSEUM LIBRARY OF ~500K WORKS FOR YOUR SPECIFIC BUSINESS]
What should people see on your site?
Last act — because while you sell, this is what runs behind you.
Every studio business gets the same machine ours run on — we operate it, you read a plain-English weekly note. These last questions shape your assistant's voice and give us the honest starting numbers for your road. Guesses are welcome; nobody holds you to them.
Your business gets its own assistant. How should it talk?
Pick the greeting that sounds like your shop — this seeds its whole voice. [VOICE ENGRAM METHOD LANDS HERE WHEN THE DESIGN SESSION SHIPS IT]
The crystal ball. Two guesses and a hunch — nobody holds you to them.
Honest guesses beat polished projections. This shapes how we plan your first ninety days.
Last one: what do you love, and what do you never want to be?
One or two brands you admire — and one thing your business must never feel like.
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And here's the deal, plainly.
Next: we build you a real, clickable prototype from this brief — free, our investment. If you love it and say go, it's $1,000 once (credited into your business, or returned), we build the real thing carrying every bill, and you keep the majority and the CEO chair. The only test: within three months of going live, the business is cash-flow positive — earning enough to cover what it costs to run. We'll show you the exact numbers before you commit.
And this is the machine that comes with it:
The partners read every brief and reply within one business day — this is an underwriting conversation, not a signup funnel. [LIVE ASSISTANT — names your edge, or honestly says it needs work]
Where should I send it?
A COPY OF YOUR BRIEF LANDS IN YOUR INBOX · THE PARTNERS REPLY WITHIN ONE BUSINESS DAY · NO LIST, NO SPAM