Bring the idea and the people who'll buy it. We co-found — and carry everything else: your site, payments, books, hosting, analytics, insurance, and Lambert, your AI partner, running it day to day.
Our own tech watches what the people who visit your site actually respond to — what they love, what they skip, where they hesitate — and folds it straight back into the product. Week after week, your business gets sharper on its own.
Most good ideas never make it — not because the idea was wrong, but because building the site, wiring up payments, and keeping the books is a year of work before the first sale. We already did that part.
Lambert is your Alfred. She runs the whole operation behind the scenes — quietly, expertly — so you get to be Batman.
Twenty minutes with Lambert about your idea and who'd buy it. No forms, no jargon.
We build a real, clickable version of your business. Free — you see it before you spend a dollar.
The whole thing — site, payments, books — and you approve every design decision.
Your site's live. You bring the people; we keep the machine humming and improving.
Cover your costs in three months and we make the partnership official and go all in.
We capture what real visitors respond to and build it back into your site — our special sauce.
Checkout, cards, payouts — set up and handled.
Every sale tracked, nothing to reconcile.
Your site stays up. Our problem, not yours.
Who's buying and what they love, in one dashboard.
The boring business protection you'd forget.
Placeholder quotes below — real words to be captured from Lauren, Geoff, and the next cohort.
I had the flowers and the following. They built the actual business around it — and I never once touched a spreadsheet.
They shipped tools my clients actually use, on infrastructure I could never have stood up alone. It runs while I practice law.
The prototype convinced me. Three months later it was covering its own costs and we made it official.
You stay the majority owner and run the show. Our share is the price of a partner who builds the whole company and pays every bill until it's on its feet. We only win when you win — our money comes from the profits, right alongside yours.
Lambert insisted this go near the top, not the fine print.
Not for us — proof you're serious. Credited back into your business.
We build and run everything else. Getting the first customers is your half of the deal.
The business needs to cover its own costs within three months. We'll tell you honestly how it's tracking.
If anyone could get it from ChatGPT, it's not a business. We find the part only you can offer.
Your Alfred — she keeps your books, your checkout, and your site humming, and tells you what's happening in plain English. Energetic, a little off-key, and completely straight with you about the things that matter.
Twenty minutes with Lambert. A free prototype. No pitch deck required.
Start with a conversation →
