The page you forward to the person who checks your decisions. What it costs, when, what you own, and exactly what happens if it doesn't work out.
Twenty minutes with Lambert about your idea, your customers, and your taste.
A real, clickable preview of your business. Our investment — it's how we both find out if this is worth doing.
One thousand dollars, once. Not a fee — proof you're serious. It's credited into your business when we go all-in, or returned if we don't proceed.
Site, payments, books, hosting, analytics, your AI partner. We carry the entire build and every running bill — there is no monthly bill to you, ever.
Can the business cover its own running costs — roughly $100–200 a month? The clock starts the day you go live, never from signing, so our build time is our risk, not yours.
We're co-founders, not vendors — our stake is the price of a partner who builds everything and carries every bill.
THE EXACT SPLIT IS SET PER DEAL, IN WRITING, BEFORE YOU PAY ANYTHING
Where you bring more built-in — an audience, supply, a brand — your share is higher. Where we carry more of the idea and effort, ours is. Either way you stay the majority owner and run the show. How we make money: profit distributions, right alongside yours, only once the business clears its costs. Our money comes when your money comes.
Your idea, your brand, and your customer relationships are yours on day one and yours if we part. No lock-in, no hostage-taking.
No company even exists until you clear the three-month bar — then we incorporate together and the split above goes on a real cap table, you in the majority.
The platform, tooling, and AI infrastructure we run your business on stays ours — it's what we bring to every venture.
The off-ramp is written into the founder agreement before you pay anything: wind down on a one-page agreement — there's no entity to unwind, your $1,000 is returned if we never went all-in, and you walk with your idea and everything above the waterline.
Everything on this page lives in a single reusable founder agreement — a few pages, no legalese maze, signed only at the moment you say "go." Want to read it before you even start the interview? Ask, and we'll send it — we'd rather you read it with your guard up than sign it with your eyes closed.
We build and run everything else. Selling is your half — that's the deal.
Our money and months are at risk on every business, so intake is underwriting. If we can't find your edge, we'll say so kindly — and early.
~$150/month in revenue by month three from go-live. Low on purpose — but if your idea can't clear it, we wind down honestly.
Twenty minutes with Lambert. The prototype is on us.
Start with a conversationQUESTIONS FIRST? Email Greg & Pierce — the two humans behind the studio.