User in the Loop
How it worksProofStraight talkThe deal, in numbers Start a conversation
A VENTURE STUDIO · ENTERPRISE PATTERNS FOR MAIN-STREET BUSINESSES

You've got the idea and the customers. We make the business the easy part.

We build the whole foundation and run everything under it — so you can focus on the part only you can do. You stay the owner and the CEO.

Our technology works in the background and surfaces only when it needs your real judgment — never as theater. That's why we're called User in the Loop.

Start with a conversation Prefer a human? Email Greg & Pierce

We build the first version before you owe us a thing.

HOW IT WORKS
THE ROUTE

From your idea to a business that runs.

Stop 01 — Yours

You've got the idea

And the people who'll buy it.

Stop 02 — Yours

We meet your customers

One short chat about who they are.

Stop 03 — Ours

We build a preview — free

A real, clickable prototype. No commitment yet.

Stop 04 — Yours

You say go — $1,000 in

Credited back. We build it for real; you go sell it.

Stop 05 — Ours

We're all in

It covers its costs — we run it together.

THE DEAL
WHO DOES WHAT

You handle the tip. We handle the iceberg.

The part that makes a business yours sits above the surface, where everyone sees it. Everything that holds it up sits below, where we live.

Above the surface — yours
Your idea Your customers
You work above the water · we work below
Below the surface — ours
The build Payments The books Hosting Analytics Insurance (ROLLING OUT) Your AI partner

Every business is unique. We can partner across any of what's below the water — the exact shape of each deal (what we run, the split, the terms) is worked out with you, based on your business's circumstances. Nothing here is one-size. Deal specifics live in one reusable founder agreement, signed before we're all in — plain English, no entity to unwind if it doesn't work out.

PROOF, NOT PROMISES
WE WERE OUR OWN FIRST FOUNDERS

We ran the experiment on ourselves first.

We built these businesses at our own risk to prove the technology — then decided it was too good to keep private. This is the exact infrastructure we'd put behind yours.

Franny's Flowers
N° 01 · FRANNY'S FLOWERSLive

A subscription florist with its own AI partner running the back of house.

 DubbleBooked
N° 02 · DUBBLEBOOKEDLive

Legal scheduling and tooling for attorneys — with paying customers.

 Quantato
N° 03 · QUANTATOLive

A quantitative trading platform — live data, dashboards, automated execution.

 Signalwyze
N° 04 · SIGNALWYZELive

An autonomous marketing engine — audience discovery, outreach, send pipelines.
WHAT MAKES THIS
DIFFERENT

Anyone can build anything now. Doing it right is the rare part.

01

Your customers stay in the loop

Proprietary tech watches what real visitors respond to and folds it back into your site, week after week. Our special sauce — and our name.

02

A marketing engine, not a brochure

Audience discovery, outreach, and send pipelines run for your business autonomously — the same engine behind our own ventures.

03

Found by AI, not just Google

Every site is built for generative-engine optimization from day one — when your customers ask an AI, you're the answer.

04

Paid reach — rolling out

Managed click campaigns, measured against real revenue — coming to studio ventures next.

05

Enterprise-grade underneath

World-class security, extensible architecture, repeatable loops — the scaffolding it actually takes to make AI dependable.

06

Two operators with 100 years between them

We generated $2.5B+ in investment and managed partnerships delivering $4B+ in annual run rate — at a leading global consulting firm, then one of the world's largest cloud providers.

THE PARTNER IN THE LOOP

AI tools, backed by 100 years of operating experience.

The tech runs your back end in the background and surfaces only when it needs your real judgment — never a performative approval to make you feel in control.

Your business gets its own dedicated AI partner, and you get the handful of things a CEO actually needs to know — in plain English, every week. When it matters, the humans who built five businesses are one message away.

YOUR AI PARTNER · THE WEEK · W/E 26 JUL
Sales this week$420 ▲
Customers who came back3 of 11
Your candle page converted8%

“I moved your slow scent to the bottom and put Fig & Woodsmoke up top — it's your best seller. Want me to email your 3 repeat buyers a thank-you?”

THE STRAIGHT TALK
OWNERSHIP

Your idea is yours. It stays that way.

You keep the majority, the chair, and the thing you came in with. Our stake is the price of a partner who builds the whole company and carries every bill until it stands on its own.

A real co-founder, not a vendor.

YOU — MAJORITY OWNER + CEO
US

ILLUSTRATIVE — THE EXACT SPLIT IS NEGOTIATED PER DEAL

You stay the majority owner and run the show. We only win when you win — our money comes from the profits, right alongside yours. The specifics live in one plain-English founder agreement.

Your idea, your customers, your company. We just build and run it with you.

What we won't pretend about

This goes near the top, not the fine print

01

It's $1,000 to start

Not for us — proof you're serious. Credited back into your business.

02

You bring the customers

We build and run everything else. Getting the first customers is your half.

03

There's a three-month clock

The business needs to cover its own costs within three months — counted from the day you go live, not from signing. We'll tell you honestly how it's tracking.

04

No chatbots in a trench coat

If anyone could get it from ChatGPT, it's not a business. We find the part only you can offer.

BRING US YOUR IDEA

You've got the idea. Let's build the business.

Twenty minutes. We build the first version. No pitch deck required.

Start with a conversation
RATHER TALK TO A PERSON FIRST?

Email Greg & Pierce directly — the two humans behind the studio read every note.

USER IN THE LOOP · THE STUDIO PrivacyTerms & ConditionsThe Founder Agreement